All work and no play. That's not how we do things.

Enjoy these thoughts and ideas from Social Theory, Inc. Learn how to stay current in the ultra-competitive Student Housing industry and find out how to attract and engage appropriately with your Generation Z clientele.

  • Halloween-Inspired Resident Events

    Halloween-Inspired Resident Events

    October 30, 2019 at 4:00 PM
    Looking for something to get in the SPOOKY spirit, along with helping your residents become more engaged with not only you, but each other? Here are s...
  • Reasons Why Residents Renew

    Reasons Why Residents Renew

    October 4, 2019 at 4:00 PM
    There are many contributing factors to why residents decide to stick around for another year. Taking care of your residents and striving for them to b...
  • Fun Ideas to Increase Resident Retention

    Fun Ideas to Increase Resident Retention

    September 20, 2019 at 1:30 PM
    Keeping your residents happy throughout their entire stay with you is key. You cannot simply offer incentives when renewal or leasing season approache...
  • Move Out Tips for Apartment Managers

    Move Out Tips for Apartment Managers

    July 17, 2019 at 2:00 PM
    We’re already halfway through the month of July, (WHERE DID 2019 GO THOUGH?) which means it’s officially move-out season for Student Housing propertie...
  • Social Media Marketing Tips for Business Part 3

    Social Media Marketing Tips for Business Part 3

    July 11, 2019 at 3:00 PM
    The concept of Influencer Marketing is simple — Outsourcing some of your marketing efforts to someone(s) with a large and engaged following through so...
  • Social Media Marketing Tips for Business Part 2

    Social Media Marketing Tips for Business Part 2

    July 2, 2019 at 5:00 PM
    Social Media Marketing is here to stay and if you want to stay relevant and appear credible to prospective customers, you have to get on board. Here i...
  • Social Media Marketing Tips for Business Part 1

    Social Media Marketing Tips for Business Part 1

    June 28, 2019 at 1:00 PM
    It’s June of 2019 and if you want to be a credible, refutable and ultimately, profitable business, you must boast a strong social media presence. Hund...
  • Tips for Handling Stress and Anxiety

    Tips for Handling Stress and Anxiety

    June 20, 2019 at 2:30 PM
    Today is National Yoga Day and GOOD LORD if we all can’t use a little help in the managing stress area! Summer no longer brings the promise of staying...
  • 5 Reasons You Should Add Influencer Marketing to Your Fall Marketing Plan

    5 Reasons You Should Add Influencer Marketing to Your Fall Marketing Plan

    June 7, 2019 at 1:00 PM
    Influencer Marketing is the new strategic digital craze that’s rapidly replacing PPC ads for businesses and brands all over the world. The concept of ...
  • Tips for Tackling Turn Prep

    Tips for Tackling Turn Prep

    May 24, 2019 at 7:00 PM
    School is officially out, which means another Student Housing year is coming to an end and Turnover season is swiftly approaching! “Turn” is industry ...
  • Where Your College Residents Might be During Spring Break This Year

    Where Your College Residents Might be During Spring Break This Year

    March 7, 2019 at 5:00 PM
    Across the country this month, students are setting their pencils down and picking their surfboards up for Spring Break 2019! After some brutal winter...
  • Travel Tuesday - Tampa, FL

    Travel Tuesday - Tampa, FL

    March 19, 2019 at 4:30 PM
    This week’s Travel Tuesday goes out to our new partners in Tampa, Fl at On50! Servicing the proud green and gold reppin’ students of the University of...
  • Where You Should be Celebrating St Patrick's Day This Year

    Where You Should be Celebrating St Patrick's Day This Year

    March 15, 2019 at 7:00 PM
    This article is for all of our fun-loving Irish readers or those just looking to find out where to have a good time! Here is a list of our top-5 BEST ...
  • Travel Tuesday - Denver. CO

    Travel Tuesday - Denver. CO

    March 12, 2019 at 4:30 PM
    This week’s #TravelTuesday goes out to our newest partners in Denver, CO at CoLab Apartments! A modern and refreshing take on Student Housing, CoLab o...
  • #WomensDay 2019 - Meet Our Team!

    #WomensDay 2019 - Meet Our Team!

    March 8, 2019 at 9:30 PM
    Social Theory, Inc. is an affiliate company of Pivotal Property Solution alongside sister companies, Space Invaders Marketing and Student Housing Expe...
  • What You'll Need for a Mardi Gras-Themed Resident Event

    What You'll Need for a Mardi Gras-Themed Resident Event

    March 5, 2019 at 5:00 PM
    Today is March 5th, which means it’s officially time to “Let the good times roll!” Mardi Gras, French for “Fat Tuesday,” is the last day of the Carniv...
  • Funny Places Students Sleep Publicly

    Funny Places Students Sleep Publicly

    February 28, 2019 at 5:00 PM
    Today is National Public Sleeping Day and it's also midterm week for many of your student residents across the country. After putting in those long st...
  • Travel Tuesday - Toledo, OH

    Travel Tuesday - Toledo, OH

    February 26, 2019 at 6:00 PM
    Today's Travel Tuesday goes out to the Flats at Douglas in Toledo, OH! Known as the Glass City, Toledo is a post-industrial, Rust Belt town that is l...
  • DIY Margarita Recipes

    DIY Margarita Recipes

    February 22, 2019 at 10:00 PM
    Happy National Margarita Day, friends! At Pivotal Property Solution, we work hard and play hard! The key to a happy and successful life is BALANCE! To...
  • Pet Friendly Amenities They'll Roll Over For

    Pet Friendly Amenities They'll Roll Over For

    February 20, 2019 at 11:00 PM
    Today was National Love Your Pet Day and my Instagram feed was filled with the most adorable pictures of people from all around the world showing the ...
  • Travel Tuesday - Valparaiso, IN

    Travel Tuesday - Valparaiso, IN

    February 19, 2019 at 12:00 PM
    Today's Travel Tuesday goes out to the Uptown East Apartments in Valparaiso, IN! Valpo is a quaint settle-down-town that is home to the University of ...